On the heels of its most significant product launch, Polaris Slingshot today announced extensive upgrades and enhancements to its 2021 model lineup focused on The Drive, The Style and The Sound. The 2021 Slingshot will elevate everyday commutes, weekend getaways, and adventures to a showstopping new level.
While the 2020 Slingshot featured 70% new vehicle content, the brand’s new AutoDrive transmission proved to be a true game changer. Slingshot nearly doubled its business during peak seasonality from May through September and saw 80% of its dealers grow or remain flat in year-over-year sales comparisons. In addition, of those who purchased, over 80% were new customers to Polaris.
“In January, we promised our new 2020 Slingshot would be a game changer for consumers and dealers,” said Chris Sergeant, Polaris Slingshot Vice President. “Based on the tremendous success we have seen this year, there is no question we delivered on that promise. We elevated the experience in every meaningful way and created a more accessible offering for people to enjoy the next-level driving experience only a Slingshot can deliver.”
Focusing on the drive, style, and sound, Slingshot’s 2021 lineup is headlined by an upgraded AutoDrive transmission, now with paddle shifters, a new Rockford Fosgate® audio system, Apple CarPlay® integration, new trim levels, and Slingshot’s largest offering of accessory upgrades ever offered.
“Listening to our owners, we left no stone unturned to fully refine, update and enhance our product lineup for 2021. New features like Apple CarPlay® and paddle shifters for AutoDrive were among the top requests,” said Sergeant. “We also took cues from our owners to expand our accessories for 2021, and now have our largest offering ever – providing owners with countless ways to accessorize and personalize their Slingshot with parts that will take their ride to a whole new level.” RC
The Drive: New Paddle Shifters Allow the Driver to Take Charge of Every Shift; A Refined, Retuned AutoDrive Transmission for a Smooth Ride at Any Speed; Introduction of Vehicle Hill Hold Delivers Even More Driving Confide
The Style: 2021 Lineup Reintroduces the S Trim and adds a New R Limited Edition; Expanded Color Accent Options & Customizable LED Interior Lighting Increase Personalization Potential
The Sound: All-New Rockford Fosgate® Audio System Brings the Heart-Pounding Concert Experience into the cockpit at Any Speed; Updated 2021 RideCommand featuring Apple CarPlay® Delivers Easier, More Personalized Control for Intuitive Access to Mobile Information and Music