Motorcycle News: The Ultimate Builder Custom Bike Show Is Back! Builder Registration Open

Crowd favorite custom show returns to IMS Outdoors

The Ultimate Builder Custom Bike Show
Photo Courtesy Progressive IMS Outdoors

Builders rejoice! One of the highlights of the annual International Motorcycle Shows circuit, the Ultimate Builder Custom Bike Show (UBCBS), is back and better than ever in 2022. The rebranded and relaunched Progressive IMS Outdoors announced the UBCBS is back for 2022, with a new title sponsor in Dennis Kirk and a new manager in motorcycle industry veteran Jordan Mastagni.

UCBCS competitors will be on display at all eight iterations of Progressive IMS Outdoors. Classes for the 2022 contest include Custom StreetCustom Classic, and Freestyle, plus the popular People’s Choice Award. Winners of the Custom Street, Custom Classic, and Freestyle classes will take home $500-$1,000 in cash, plus prizes from sponsors. Winners of each round are invited to compete in the Championship Round at the end of the tour in Southern California November 4-6 for the coveted title of “King of Builders”—plus $10,000 in cash and prizes. 

Custom builders who wish to compete are invited to register today for any of the eight IMS Outdoors events:

Colorado | June 17 – 19
Chicago | June 24 – 26
Pennsylvania | Sept. 16 – 18
New York | Sept. 23 – 25
Atlanta | Sept. 30 – Oct. 2
Northern California | Oct. 21 – 23
Arizona | Oct. 28 – 30
Southern California | Nov. 4 – 6

Anthony Robinson won the 2021 King of the Builders crown with a 1949 Triumph T-110 dubbed “Black Coffee.” Photo Courtesy Progressive IMS Outdoors

Dennis Kirk, the world’s largest retailer of aftermarket parts, apparel, and accessories for every powersport, is the new title sponsor of UBCBS. Mastagni brings 20-plus years of v-twin media experience to the contest.

“UBCBS is one of the most well-known and widely respected competitions in the builder community and we are excited to be on board as the title sponsor for the 2022 edition,” said Tammy Becklin of Dennis Kirk.

“I’ve worked closely with the custom motorcycle community throughout my career and have so much respect for the time and creativity it takes to produce a custom build,” Hot Bike magazine president Mastagni said. “I look forward to seeing what this year’s group brings to the competition.” Mastagni takes over the contest from respected industry vet Bob Kay.

Builder registration for the 2022 competition is open now. New and returning builders alike are encouraged to sign up at

Ultimate Builder Custom Bike Show details:


Custom Street Class
Must start with 2000 and later major OEM engine and frame as a base. Must maintain original engine cradle configuration. The neck may be cut to rake or stretch frame. Hardtail sections and wide tire alterations are acceptable. Must be a two or three-wheel motorcycle configuration as defined by DMV. The vehicle must run and be operable. 

Custom Classic Class
Must have a 1999 or earlier OEM engine; replica engines are not allowed. Custom or stock modified frames are acceptable. Must be a two or three-wheel motorcycle configuration as defined by DMV. The vehicle must run and be operable. 

Freestyle Class
Anything goes, two or three-wheel drivetrain/chassis motorcycle configuration defined by the DMV. The only limitation is the builder’s imagination and resources. The vehicle must run and be operable. 

For more information on UBCBS judging criteria, awards categories, and prizes, click here.

Motorcycle News: Kickstands Up! Progressive IMS Outdoors Announces 2022 Schedule

International Motorcycle Shows once again takes the party outside for its 2022 season.

Progressive IMS Outdoors, the nation’s leading motorcycle tour connecting enthusiasts with a wide array of Powersports brands, announced the dates and locations of its 2022 tour. Produced with Progressive Insurance as the title sponsor for the 13th consecutive year, the eight-city series will revisit three markets that hosted the indoor version of the International Motorcycle Shows (Colorado, Arizona, and New York) and return to five markets that IMS Outdoors visited last tour (Chicago, Pennsylvania, Atlanta, and Northern and Southern California).

Tickets are on sale now at

Heading into the sophomore year, the experience-focused event will bring back the popular two-wheel and four-wheel demo programs, eBikes, shopping, custom and vintage bikes, and music, while also offering more chances for enthusiasts to engage with brands and their riding community, from ride-ins and races to speakers and charitable efforts.

“The launch of IMS Outdoors was an exciting challenge that armed us with learnings we look forward to applying on the 2022 tour, including an expansion of the highly successful demo program, growing our electric footprint, and adding more experience-focused offerings,” said Tracy Harris, SVP of Progressive IMS Outdoors. “The Powersports industry is amid a transformative period in time as new brands emerge, such as bespoke and electric companies, and we welcome an all-new generation of riders. We are so proud to cater our event to the changing needs of the industry and reunite everyone from new riders and kids to life-long enthusiasts.”

2022 IMS Outdoors Tour Results:

  • More than 35,000 motorcycle demo rides were taken across the eight-city tour
  • Nearly half, 44%, of attendees were new to riding or prospective riders; IMS is a catalyst for industry-wide growth and is driving new customers for exhibitors and event sponsors
  • The introduction of SxS and eBike demos were well-received and indicated the community’s growing interest in adjacent products
  • Influenced by IMS’ award-winning Discover The Ride program, three different programs put more than 1,600 adults and teens on a motorcycle for the first time
  • Nearly 1,700 kids rode two-wheeled balance and battery-operated bikes with Strider, Harley-Davidson, and Husquvarna

Harris continued: “We could not be more excited to announce this year’s tour schedule, which was built in partnership with the industry’s leading OEMs. Our team is working diligently to produce an even more robust event that brings the love of riding to life and look forward to sharing more details regarding activations and participating brands with our community soon.”

Progressive IMS Outdoors Powersports Event 2022 Tour Schedule

The Ranch Events Complex
June 17-19, 2022

Goebbert’s Farm
June 24-26, 2022

Carlisle Fairgrounds
September 16-18, 2022

The Nassau Veterans Memorial Coliseum
September 23-25, 2022

Venue TBA
September 30 – October 2, 2022

Santa Mateo County Event Center
October 21-23, 2022

Westworld of Scottsdale
October 28-30, 2022

OC Fair & Event Center
November 4-6, 2022

Save the date on your calendar and visit for more information on the 2022 IMS Outdoors tour.

From a press release from Motorcycle